Examlex
Marketing (and advertising) is one of the key functions in a value chain.
End-User Markets
Markets consisting of individuals or organizations that are the final consumers of products and services, using them for their own use.
Wholesaler
A person or company that sells goods in large quantities at low prices to retailers, rather than selling them directly to consumers.
Intermediaries
Entities that facilitate transactions or interactions between two or more parties in a supply chain, often involved in the distribution, wholesaling, and retailing of goods.
Retailers
Businesses or individuals that sell goods directly to consumers, acting as the final link in the supply chain from manufacturers to consumers.
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