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What is the main idea behind Skinner's theory of operant conditioning?
B.F.Skinner believed that,through operant conditioning,the consequences of a behavior produce changes in the probability of that behavior's occurrence.In Skinner's view,rewards and punishments that follow a behavior shape development.The key aspect of development for Skinner is behavior,not thoughts and feelings.He believed that all behavior is learned and can be unlearned by making changes to the environment.
Attitude Change
The process through which a person's feelings, beliefs, or behaviors towards a particular object or idea are altered.
Message Characteristic
Features or attributes of a message that affect how it is perceived and understood by the audience.
Audience Characteristic
Traits or features that define a particular group of viewers, listeners, or readers of specific media or content.
Message Component
Elements or parts of a message that contribute to its overall meaning and effectiveness in communication, such as content, tone, and context.
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