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Scenario B: Although Trans-American Consolidated Truck & Transport is a large,bureaucratic organization,it is about to undertake a massive change in the way it does business.These changes will include redesigning processes,reward systems,and managerial selection and training.The ultimate goal of these changes is to improve the company's efficiency,allowing it to achieve many goals at the same time.For the purpose,the company develops a project team,which is asked to identify the factors that prevent people from changing,as well as those that drive them toward change.
-In Scenario B,the ultimate goal of the change process is to enable the company to achieve many goals at the same time,which is known as organizational
Distribution Density
The extent to which a product's availability is spread across a geographical area or among a number of retailers.
Intensive Distribution
A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.
Density of Distribution
The extent or thoroughness of a product's availability across different outlets and locations.
Retail Outlet
A physical or digital store where consumers can purchase goods or services.
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