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Motivating employees and setting benchmarks are two of the reasons to
Overall Market
The total demand and supply in a given market, encompassing all consumers, producers, goods, and services.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
Forward Buying
The practice of purchasing goods in advance of need, often in larger quantities, to take advantage of favorable pricing, secure inventory, or hedge against future price increases.
Market Growth
An increase in the demand for a particular product or service over time, often measured by changes in sales and market share.
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