A Theory Proposing That People Will Behave Based on Their

question 56

Multiple Choice

A theory proposing that people will behave based on their perceived likelihood that their effort will lead to a certain outcome and on how highly they value that outcome is known as the

• A)expectancy theory.
• B)ERG theory.
• C)path-goal theory.
• D)equity theory.
• E)hierarchy of needs theory.

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Definitions:

Market Attractiveness

The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Market Attractiveness

An evaluation metric used to assess the potential for profit and success in a particular market or segment, considering factors like size, growth, and competition.

Product Quality

A measure of the inherent or assigned characteristics of a product that determines its degree of excellence compared to others of a similar nature.