Explain the Features of Path-Goal Theory

question 66

Essay

Explain the features of path-goal theory.

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Definitions:

Product

Any item or service offered to the market for use, consumption, or acquisition to satisfy a need or want.

Curiosity

An eager desire to know or learn about something.

AIDA Approach

A classic marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action.

SPIN Approach

A sales technique that focuses on Situation, Problem, Implication, and Need-payoff to better understand and address customer needs.