Giving Exposure and Experience in Line Jobs to a Wide

question 51

Multiple Choice

Giving exposure and experience in line jobs to a wide range of employees in order to make senior management positions more available to them is an important aspect of

• A)a support group.
• B)mentoring.
• C)a career development program.
• D)systems accommodation.
• E)accountability measurement.

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Definitions:

Exposure Wear-Out

The phenomenon whereby repeated exposure to an advertisement leads to decreased consumer response over time.

Habituation

The process by which an individual becomes accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Advertising Fatigue

A phenomenon where consumers become desensitized or indifferent to marketing messages after being exposed to them excessively.

Counter-Attitudinal Advocacy

The practice of advocating or arguing for a viewpoint that contrasts with one's personal beliefs, often used in persuasion and attitude change experiments.