Rick Is the Marketing Head of a Firm

question 102

Multiple Choice

Rick is the marketing head of a firm. He usually strives for long-term improvement rather than short-term profit, regardless of the economic environment. In the context of Deming's 14 points of quality, this is an example of

• A)creating constancy of purpose.
• B)adopting a new philosophy.
• C)improving constantly and forever the system of production and service.
• D)taking action to accomplish the transformation.
• E)offering training and retraining.

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Definitions:

Sustained Competitive Advantage

The long-term ability of a company to remain more competitive than its rivals by maintaining unique value propositions.

Training And Reward

The process of providing employees with the necessary skills for their roles and incentivizing them with various forms of compensation or recognition.

Talent

The innate abilities, skills, and expertise that individuals possess, which can be leveraged to meet organizational goals.

Fringe Benefits

Additional benefits offered to employees beside their basic salary, such as health insurance, paid vacations, or retirement plans.