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From Scenario C, it can be inferred that Maurice's firm
Brand Communities
Groups of consumers who are bonded by their loyalty to a brand and engage in activities and social interactions around it.
Existing Practices
The current methods, processes, or operations adopted by businesses, institutions, or individuals as standard or conventional procedures.
Brand Strengthen
Involves increasing a brand’s equity and market position through strategies aimed at enhancing its perception and relationship with consumers.
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