A(n)________ Is an Innovator Who Has Created at Least One

question 78

Multiple Choice

A(n) ________ is an innovator who has created at least one successful store and seeks partners to operate the same concept in other local markets.

• A)franchisor
• B)franchisee
• C)bootlegger
• D)intrapreneur
• E)ally

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Definitions:

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost, ensuring a profit margin is achieved.

Penetration Pricing

A pricing strategy where a product is offered at a low price to gain market share quickly.

Psychological Pricing

A marketing strategy that utilizes price points believed to have a psychological impact, encouraging purchases.

Penetration Pricing

A marketing strategy where a product is priced lower than its competitors in order to attract customers and gain market share.