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Discuss the Advantages of Licensing and Franchising

question 54

Essay

Discuss the advantages of licensing and franchising. In what situations is each of these strategies most appropriate?


Definitions:

Equity Theory

A theory of motivation that posits individuals assess their job satisfaction and motivation based on their perception of fairness in the exchange of inputs and outcomes in their employment.

Comparison Person

An individual used as a reference point in social comparison processes, influencing one's self-evaluation, feelings, and behaviors.

Inequity

A condition stemming from unfair, unjust treatment or disparities among individuals or groups, often in terms of resources, rights, or opportunities.

Motivator Factors

In the job content are sources of job satisfaction.

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