When Calculating Industry Attractiveness Scores,to Produce a Valid Response It

question 18

Multiple Choice

When calculating industry attractiveness scores,to produce a valid response it is necessary to

• A) ensure the appropriate weights are assigned to each measure and that the preparer has sufficient knowledge to rate the industry on each attractiveness measure.
• B) ensure the weights are assigned evenly so as not to bias the attractiveness scores.
• C) ensure at least three companies within the industry are clearly well-understood to ensure validated scores.
• D) be prepared to make an educated guess if the available information is skimpy.
• E) All of these choices are correct.

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