The Advantages of Using a Licensing Strategy to Participate in Foreign

question 10

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

• A)being especially well suited to the use of cross-market subsidization.
• B)being able to charge lower prices than rivals.
• C)enabling a company to achieve competitive advantage quickly and easily.
• D)being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar,politically volatile,economically uncertain,or otherwise risky.
• E)being able to achieve higher product quality and better product performance than with an export strategy.

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Definitions:

Pathological Personalities

Refers to personality disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.

Adlerian Therapy

A therapeutic approach based on the theories of Alfred Adler, focusing on community, social interests, and the individuals' power to change feelings, beliefs, and behaviors.

Hostility

Aggressive or unfriendly behavior, attitude, or disposition towards others, often resulting from frustration or anger.

Adlerian Therapy

A psychological therapy based on the theories of Alfred Adler, emphasizing the importance of social interest, community feeling, and lifestyle in shaping personality.