The Transnational Approach of a Firm Using a Think Global,act

question 61

Multiple Choice

The transnational approach of a firm using a think global,act local version of a global strategy entails

• A)producing and marketing a variety of product versions under the same brand name,with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
• B)little or no strategy coordination across countries.
• C)pursuing the same basic competitive strategy theme (low-cost,differentiation,best-cost,focused)in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production,distribution,and marketing to be responsive to local market conditions.
• D)selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries)so that buyers in each country market will think they are buying a locally made brand.
• E)selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country)but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.

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Definitions:

Allocortex

A type of cortical tissue in the brain with fewer layers than the neocortex, involved in functions such as olfaction and emotion.

Perceptual World

The perceptual world refers to an individual's subjective interpretation and understanding of the external environment through sensory input.

Motivational States

Psychological conditions that drive individuals to act towards a goal or fulfil a need.

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.