Backward Integration Involves

question 33

Multiple Choice

Backward integration involves

• A)performing industry value chain activities previously performed by suppliers or other companies engaged in earlier stages of the value chain.
• B)linking with businesses within the array of value chain activities to eliminate competition and broaden the product offering.
• C)capitalizing on company's underutilized managerial capabilities for achieving greater synergistic cost advantages.
• D)reducing the opportunity for achieving greater product differentiation.
• E)developing new skills and business capabilities.

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Definitions:

Sales Positions

are roles within a company focused on selling products or services to customers, which can vary from entry-level to executive levels.

Customer Satisfaction

A measure of how products or services meet or surpass a customer's expectations, often considered crucial for retaining customers and fostering loyalty.

Salesperson Performance

Evaluation of a salesperson's effectiveness in meeting sales targets, building client relationships, and contributing to business success.

Sales Quota

A specific sales goal assigned to a salesperson or team for a certain period, used to measure performance.