Backward Integration Involves

question 33

Multiple Choice

Backward integration involves

• A)performing industry value chain activities previously performed by suppliers or other companies engaged in earlier stages of the value chain.
• B)linking with businesses within the array of value chain activities to eliminate competition and broaden the product offering.
• C)capitalizing on company's underutilized managerial capabilities for achieving greater synergistic cost advantages.
• D)reducing the opportunity for achieving greater product differentiation.
• E)developing new skills and business capabilities.