A Company That Succeeds in Differentiating Its Product Offering from Those

question 4

Multiple Choice

A company that succeeds in differentiating its product offering from those of its rivals can usually

• A) avoid having to compete on the basis of simply a low price.
• B) charge a price premium for its product (because buyers see its differentiating features as worth something extra).
• C) increase unit sales (because of the attraction of its differentiating product attributes).
• D) gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features).
• E) All of these choices are correct.

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Definitions:

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Money

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