The Most Appealing Approaches to Differentiation Are Those That

question 38

Multiple Choice

The most appealing approaches to differentiation are those that

• A)are the most costly to incorporate.
• B)match the differentiating features offered by rivals in the industry.
• C)can be made even more attractive to buyers via clever advertising.
• D)appeal to the most affluent consumers.
• E)are hard or expensive for rivals to duplicate and have considerable buyer appeal.

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Definitions:

Acquisitions

The act of acquiring control of another company by purchase or exchange of stock.

Greenmail

A situation where a company pays a premium to buy back its own shares from a corporate raider to prevent a hostile takeover.

Outstanding Stock

The total shares of a corporation's stock that have been issued and are in the hands of the public and company officers.

Unfriendly Takeover

A corporate acquisition or merger that is carried out against the wishes of the target company's management and board of directors.