A Differentiation-Based Competitive Advantage

question 29

Multiple Choice

A differentiation-based competitive advantage

• A) nearly always is attached to the quality and service aspects of a company's product offering.
• B) most often is the result of highly effective marketing and advertising campaigns designed to build awareness and recognition of the product or service offering.
• C) requires developing at least one distinctive competence that buyers consider valuable.
• D) hinges on a company's success in developing top-of-the-line product features that will command the biggest price premium in the industry.
• E) often hinges on incorporating features that: (1) raise the performance of the product,(2) lower the buyer's overall costs of using the company's product,(3) enhance buyer satisfaction in intangible or noneconomic ways,or (4) deliver value to customers by exploiting competitive capabilities that rivals can't match.

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Definitions:

Inner Cities

Urban areas close to the downtown or central business district, often characterized by high population density and varying degrees of economic and social challenges.

Farms

Agricultural land and operations dedicated to the production of crops, livestock, or other resources.

Mass Production

A manufacturing technique that involves the production of large quantities of standardized products, often using assembly lines or automated technology.

Mass Consumption

A socioeconomic phase characterized by the widespread purchase and use of goods and services by a large number of people in a society.