A Focused Differentiation Strategy Aims at Securing Competitive Advantage

question 9

Multiple Choice

A focused differentiation strategy aims at securing competitive advantage

• A)by providing niche members with a top-of-the-line product at a premium price.
• B)by catering to buyers looking for an upscale product at an attractively low price.
• C)with a product or service offering carefully designed to appeal to the unique preferences and needs of a narrow,well-defined group of buyers.
• D)by developing product attributes that no other company in the industry has.
• E)by convincing affluent buyers that the company has a true world-class product.

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Definitions:

Prospecting Process

The method of identifying potential customers or sales leads, typically involving research, outreach, and qualification steps.

"MAD" Questions

Questions designed to Make A Difference, often aiming to deeply understand customer needs and expectations.

Prospecting

The process of identifying potential customers or clients for your business.

Potential Customers

Individuals or organizations that might consider purchasing goods or services, showing possible interest but not yet committed.