Which of the Following Is Not a Good Example of a Marketing-Related

question 56

Multiple Choice

Which of the following is not a good example of a marketing-related key success factor?

• A) high utilization of fixed assets
• B) a well-known and well-respected brand name
• C) breadth of product line and product selection
• D) clever advertising
• E) courteous,personalized customer service

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Definitions:

Marketing Program

A comprehensive plan that integrates various marketing strategies and tools to achieve business targets and objectives.

Customer Value Proposition

The collection of benefits and values that a company promises to deliver to its customers to satisfy their needs.

SWOT Analysis

A strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Product Offerings

The range of products or services that a company makes available to its customers.