Which of the Following Is Not an Appropriate Guideline for Developing

question 16

Multiple Choice

Which of the following is not an appropriate guideline for developing a strategic group map for a given industry?

• A)Variables chosen as axes for the map should indicate big differences in how rivals have positioned themselves to compete in the marketplace.
• B)Variables chosen as axes for the map can be quantitative,qualitative,or discrete and defined in terms of distinct classes and combinations.
• C)Variables selected as axes for the map should be highly correlated.
• D)Several maps should be drawn if more than one pair of variables can help illuminate differences in the competitive positioning of industry members.
• E)Sizes of the circles on the map should be drawn proportional to the combined sales of the firms in each strategic group.

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