The Difference Between the Concept of a Company Mission Statement

question 37

Multiple Choice

The difference between the concept of a company mission statement and the concept of a strategic vision is that

• A)a mission statement typically concerns a company's present business scope ("who we are and what we do"),whereas the principal concern of a strategic vision is with the company's future business scope (long-term direction and future product-customer-market-technology focus).
• B)the mission is to make a profit,whereas a strategic vision concerns how to attract customers.
• C)a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
• D)a mission statement concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
• E)a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."

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Definitions:

Freightliner

A leading manufacturer and brand of commercial trucks and heavy-duty vehicles, known for innovation and quality in the transportation industry.

Navistar

A corporation that manufactures trucks, buses, defense vehicles, and engines.

Snapshot Trigger

An event or condition that initiates the capturing of a snapshot of data or system state for analysis or recovery purposes.

EST

A typical abbreviation for Eastern Standard Time, the time zone covering the east coast of the United States; without context, could refer to other meanings such as Electronic Spark Timing in automotive.