Why Should Long-Run Objectives Take Precedence Over Short-Run Objectives

question 27

Multiple Choice

Why should long-run objectives take precedence over short-run objectives?

• A)The focus is placed on improving performance in the near term.
• B)Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.
• C)Long-run objectives will satisfy shareholder expectations for progress.
• D)Long-run objectives will force the company to deliver performance improvement in the current period.
• E)None of these are correct.

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