_____, Designed for Employees or Managers, Explain Compensation Policies and Practices

question 22

Multiple Choice

_____, designed for employees or managers, explain compensation policies and practices, answer frequently asked questions, and explain how these systems affect their pay.

• A)Communication portals
• B)Enterprise resource planning systems
• C)Cafeteria plans
• D)Content delivery networks

---

Definitions:

Direct Marketing

A type of advertising strategy that involves direct communication with consumers through various channels, bypassing intermediaries.

Promotional Mix

The combination of marketing communication tools a company uses to pursue its marketing objectives, such as advertising, sales promotion, public relations, personal selling, and direct marketing.

Promotion Decision Process

A series of steps a company undertakes to conceive, plan, and execute promotional activities to market its products or services.

Steps

Sequential actions or procedures followed to achieve a particular end.