Examlex
LBS differ from RFID in that an LBS cannot track and monitor objects such as inventory.
Global Campaign
A Global Campaign is a coordinated marketing effort to promote a product, service, or brand across multiple countries, taking into account diverse cultural, linguistic, and regional differences.
CPM
Cost Per Mille, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
Marketing Dashboard
A visual representation of key marketing performance indicators (KPIs) and metrics, designed to help marketers monitor and analyze their marketing strategies and campaigns.
Frequency in Advertising
The number of times an advertisement is presented to the target audience over a specific period.
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