What Generates Revenue Each Time a User Clicks on a Link

question 31

Multiple Choice

What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?

• A) Pay-per-click
• B) Pay-per-call
• C) Pay-per-conversion
• D) All of these

---

Definitions:

Cost of Capital

The cost of funds used for financing a business, typically considered as the weighted average of the costs of equity and debt financing.

Tax Rate

The amount of tax a person or company must pay, expressed as a percentage of income.

Optimal Level

The most efficient, effective, or desirable point or degree for a specific outcome or condition.