Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Escape Responding

A behavior modification strategy where the subject learns to avoid or escape an unpleasant stimulus.

Classical Conditioning

A process whereby education happens through the pairing of a naturally occurring stimulus with one that is environmental.

Positive Reinforcement

A process in behavior analysis in which a desirable stimulus is presented after a behavior, increasing the likelihood of the behavior being repeated.

Fixed-Interval

A type of reinforcement schedule in operant conditioning where the first response is rewarded only after a specified amount of time has elapsed.