Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of one's life, often interfering with daily functioning.

Obsessive-Compulsive Disorder

A mental disorder characterized by unwanted thoughts (obsessions) and repetitive behaviors (compulsions).

Germs

Microorganisms, especially those that cause disease.

Obsessions

Recurrent and persistent thoughts, urges, or images that are experienced as intrusive and unwanted, causing significant anxiety or distress.