Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

---

Definitions:

Marginal Utility

The change in total satisfaction or utility that a person receives from consuming one additional unit of a good or service.

Budget Line

Represents all the combinations of two goods that a consumer can afford given their prices and the consumer's income.

Indifference Curve

A graphical representation showing combinations of goods or services among which a consumer is indifferent, reflecting their preferences.

Money Income

The total amount of monetary earnings received by an individual or household, including wages, salaries, and other income sources.