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CRM Predicting Technologies Help Organizations Predict Customer Behavior, Such as Which

question 78

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CRM predicting technologies help organizations predict customer behavior, such as which customers are at risk of leaving.


Definitions:

Skeptical Peer Review

The process of critically evaluating the validity and quality of a research work by experts in the same field who are not part of the research team.

Wishful Thinking

The formation of beliefs or making decisions based on what is pleasing to imagine rather than on evidence, rationality, or reality.

Action System

A structured set of activities designed to achieve specific goals or outcomes.

Planned Change Process

A deliberate effort to improve a current situation by implementing new strategies or procedures.

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