Analytical CRM Provides Customer Segmentation, Which Divides a Market into Categories

question 49

True/False

Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

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Hotelkeeper

An individual who manages or owns a hotel.

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