What Is a Form of Predictive Analytics for Marketing Campaigns

question 59

Multiple Choice

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?

• A) Contact center
• B) Web-based self-service
• C) Call scripting system
• D) Uplift modeling

---

Definitions:

Memory Trace

The physical change in the brain, presumably involving synaptic modifications, that represents the memory of an experience.

Proactive Interference

Proactive interference is a cognitive phenomenon where older memories hinder the recall of newer information.

Names Confusion

The phenomenon where individuals mix up names of familiar persons, typically occurring due to similar social contexts or roles rather than similarities in the names themselves.

Imagery

Visual or descriptive language in literature that appeals to the senses, creating a mental image.