There Is a Rule for How Many Metrics, Out of the Hundreds

question 3

Multiple Choice

There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

• A) Best practice is to track and analyze no more than two (plus or minus two) metrics.
• B) Best practice is to track and analyze no more than five (plus or minus two) metrics.
• C) Best practice is to track and analyze no more than seven (plus or minus two) metrics.
• D) None of these, as it depends on the type of industry.

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Definitions:

Sales Discounts

A reduction in the price of goods or services sold, offered by the seller as an incentive to buyers.

Cash Flow

The net amount of cash and cash-equivalents being transferred into and out of a business.

Merchandisers

Businesses that purchase goods for resale at a profit, dealing primarily in tangible products that are marketed to consumers or other businesses.

Credit

An accounting entry that increases a liability or equity account, or decreases an asset or expense account; also refers to the provision of resources based on a trust agreement.