There Is a Rule for How Many Metrics, Out of the Hundreds

question 3

Multiple Choice

There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

• A) Best practice is to track and analyze no more than two (plus or minus two) metrics.
• B) Best practice is to track and analyze no more than five (plus or minus two) metrics.
• C) Best practice is to track and analyze no more than seven (plus or minus two) metrics.
• D) None of these, as it depends on the type of industry.

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Definitions:

Insurer

A company or entity that provides financial protection against specified risks in return for premiums.

Disclosure

The act of making new or secret information known.

Concealment

The act of hiding or not disclosing important information intentionally.

Insurable Interest

A principle that requires an individual to have a legitimate financial or emotional stake in the preservation of the subject of insurance to obtain a policy.