Callie Crystal Owns and Operates One of the Most Successful

question 5

Multiple Choice

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café.Each time customers purchases their 100^th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

• A)Reducing buyer power with a loyalty program.
• B)Increasing buyer power with a loyalty program.
• C)Decreasing supplier power with a differentiated product.
• D)Creating a substitute product.

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Definitions:

Reinforcement

A concept in psychology referring to any process that increases the likelihood of a behavior being repeated, using rewards or punishments following that behavior.

Social Learning

The process of acquiring skills, knowledge, and behaviors by observing and imitating others.

Bribery

The offering, giving, receiving, or soliciting of any item of value as a means of influencing the actions of an individual holding a public or legal duty.

Contextual Influences

The impact of environmental and situational factors on individuals' thoughts, behaviors, and feelings.