AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Nonverbal Cues

Subtle actions or expressions that communicate messages without words, including gestures, facial expressions, and body language.

Facial Expressions

Movements of the facial muscles that convey emotions, thoughts, or reactions without using words.

Nonverbal Cues

are the ways in which people communicate without the use of spoken words, including facial expressions, body language, gestures, and other forms of physical behavior.

Portrayed Himself

Describes how an individual represented or depicted themselves to others, often through behavior or presentation.