What Is Predictive Analytics

question 10

Multiple Choice

What is predictive analytics?

• A) A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.
• B) The extraction of information from data used to predict future trends and identify behavioral patterns.
• C) A series of devices that connect directly to other devices.
• D) Opportunities to change the way people purchase books.

Understand the components and importance of effective branding strategies.

Recognize the goals and strategies associated with different stages of the product life cycle.

Identify examples and effects of co-branding and brand licensing.

Grasp the concept of brand loyalty, brand equity, and their differences.

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Definitions:

Strategic Fit

The alignment of organizational strategies, capabilities, and resources with external opportunities and threats to achieve desired outcomes.

Intercompany Scope

The range and nature of interactions and relationships between different companies within the same corporate family or business group.

Supply Chain Surplus

The difference between the value generated by the supply chain's final product to the end customer and the costs of the supply chain.

Consumer Surplus

The difference between the total amount consumers are willing to pay for a good or service and the total amount they actually pay.