The Department Within a Company That Supports the Sales by Planning

question 174

Multiple Choice

The department within a company that supports the sales by planning, pricing, and promoting goods or services is called ________.

• A) Sales
• B) Operations management
• C) Accounting
• D) Marketing

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Definitions:

Industry Level

referring to the collective performance, trends, or characteristics of businesses within a specific sector of the economy.

High Barriers

Substantial obstacles or challenges that prevent or hinder entry into a market or industry.

Buyer Power

Refers to the ability of consumers to influence the pricing and quality of goods and services in a market due to their collective purchasing power.

Supplier Power

Refers to the ability of providers of goods or services to dictate terms and influence prices in the marketplace due to their strong position vis-à-vis buyers.