What Is a Blend of the Physical, Virtual, and Electronic

question 51

Multiple Choice

What is a blend of the physical, virtual, and electronic environments creating a real-time ambient environment that changes as the user moves from one place to another?

• A) Ambient digital experience
• B) Augmented reality
• C) Virtual reality
• D) Machine learning

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Definitions:

Authenticity Deficit

Refers to a perceived lack of genuineness or originality within a brand, product, or individual, leading to distrust or disfavor.

Authenticity Deficit

The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.

Aloof Brand

Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.

Authenticity

The degree of genuineness and truthfulness in a brand's origins, promises, and actions, perceived by its audience.