Which of the Following Represents Psychographic Segmentation

question 28

Multiple Choice

Which of the following represents psychographic segmentation?

• A) Based on regional variables such as region, climate, population density, and population growth rate
• B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
• C) Based on variables such as values, attitudes, and lifestyles
• D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty

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Definitions:

Arithmetic Average

The average of a set of numbers, determined by adding them together and then dividing by the total quantity of numbers in the set.

Distribution

Refers to the arrangement or spread of data points in statistics or the way a resource is spread out across an area or population in geography.

Mean

A statistical measure representing the average of a set of numbers.

Standardized Test

A test administered and scored in a consistent manner to assess the performance of individuals on a comparative basis.