For Which of the Following Reasons Are Companies Most Likely

question 118

Multiple Choice

For which of the following reasons are companies most likely to use social networking sites?

• A)to encourage leisure activities like gaming at work
• B)to encourage friendly interaction between employees while at work
• C)to connect with customers and announce new products
• D)to formulate marketing and organizational plans

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Definitions:

Tangibles

Tangibles are physical items or assets that can be seen, touched, and quantified, often used to assess service quality in businesses.

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.

Delivery Gap

A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.

Service Standards

The levels of performance and quality that service providers commit to delivering to their customers.