Josh Lucas Is a Marketing Manager at Grey Thompson, the Largest

question 87

Multiple Choice

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

• A)operational
• B)tactical
• C)strategic
• D)administrative

---

Definitions:

Behavioural Activation

A therapy technique focused on helping individuals improve their mood by increasing their engagement in positively reinforcing activities.

Response Shaping

A process of shaping behaviour by gradual approximations of what is expected. For example, a child who is intellectual disability and may be unable to get dressed independently can be taught the process gradually by being rewarded for putting on one item at a time until he or she is eventually able to handle the entire task.

Exposure

A therapeutic technique used in behavioral therapy to treat anxiety disorders that involves the exposure to the feared object or context without any danger in order to overcome their anxiety.

Exposure Therapy

Any therapeutic procedure that repeatedly confronts the person with a stimulus that typically elicits an undesirable behaviour or an unwanted emotional response until the behaviour or response no longer occurs.