The Term ________ Refers to Data Associated with Revealing Customer

question 8

Multiple Choice

The term ________ refers to data associated with revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

• A)packet data
• B)Internet traffic
• C)keystroke log
• D)clickstream data

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Definitions:

Affirmative Action

A policy or a program promoting the representation and participation of minority groups and women in education, employment, and other areas.

Higher Education

Education provided by universities and other institutions that offer academic degrees and research opportunities beyond secondary education.

Tomás Almaguer

A scholar known for his work in American Ethnic Studies, notably on racial and ethnic identities in the United States, especially regarding Latino/Chicano communities.

Racism

A belief or doctrine that inherent differences among the various human racial groups determine cultural or individual achievement, often involving the idea that one's own race is superior and has the right to dominate others.