Johanna Wishes to Enroll for TryMail's Email Service

question 27

Multiple Choice

Johanna wishes to enroll for TryMail's email service. Which of the following actions should TryMail ask Johanna to take in order to establish that she is not a software bot?

• A)enter a sequence of letters and numbers from an image
• B)provide her contact details and Social Security Number
• C)upload her photo and provide visible identification marks
• D)provide an alternative email address

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Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Brand Authenticity

The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.

Poseur Brand

is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.

Brand Improvisation

The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.