________ Encompasses the Strategies, Processes, and Information Systems That an Organization

question 73

Multiple Choice

________ encompasses the strategies, processes, and information systems that an organization uses to build and maintain relationships with the current and prospective users of its products or services.

• A)Enterprise resource planning
• B)Customer relationship management
• C)Human capital management
• D)Supply chain management

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Definitions:

Customer Purchase Information

Data related to the buying habits, preferences, and demographics of consumers.

Syndicated Data

Market research data collected and compiled by an organization, which is then sold to multiple companies to help them understand market trends or consumer behavior.

Commercial Research Firms

Companies specialized in conducting research in the business sector, often providing insights and data to other businesses for strategic purposes.

National Purchase Diary Panel

A research panel used to collect data on consumer purchasing habits, preferences, and behaviors by tracking their purchases over time.