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An Online Retail Website Has a Low Rate of Customer

question 10

Multiple Choice

An online retail website has a low rate of customer retention. Which of the following would be the most effective way to help the company increase its retention rate?

Identify the advantages of using computer monitoring for forecast adjustments.
Differentiate between short-range, medium-range, and long-range forecasting.
Calculate seasonal indices and understand their application in seasonal adjustment.
Understand the role of smoothing constants in exponential smoothing.

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