A Substitute Poses a Greater Threat When It ________

question 19

Multiple Choice

A substitute poses a greater threat when it ________.

• A)operates in a different market in comparison with the focal product
• B)has a similar nature to the focal product but operates in a different target market
• C)provides the same focal product or service through different means
• D)does not directly impact the profitability of another product or service

---

Definitions:

Cognitive Psychology

The branch of psychology that studies mental processes including how people think, perceive, remember, and learn.

Biological Psychology

A branch of psychology concerned with the links between biology and behavior, exploring how brain, nervous system, and other biological processes influence mental processes and behavior.

Observable Behaviour

Actions or reactions of an organism that can be seen and measured directly, often used in the study of psychology and behavioural science.

Conscious Experience

The aspect of human cognition and awareness that encompasses thoughts, feelings, and perceptions that one is currently able to observe and reflect upon.