Examlex
Explain, with an example, how data might be aggregated and analyzed to create information and knowledge.
Brand Loyalty
A favorable attitude toward and consistent purchase of a single brand over time.
Perceived Risk
The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.
Subliminal Advertising
A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.
Free Trials
Promotional offers that allow consumers to try a product or service for a limited period of time without payment, often used to attract new customers or introduce a new product.
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