Play-E-Ball, a Company That Creates Games for Gaming Consoles, Gathers

question 9

Multiple Choice

Play-e-ball, a company that creates games for gaming consoles, gathers data from the information systems of its partners, suppliers, and distributors. It uses this data along with internal data to develop different games for different consumer demographics, and it targets the most profitable segments. Which of the following is illustrated in this scenario?

• A)customer relationship management systems
• B)business intelligence
• C)inventory management
• D)virtual collaboration

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Definitions:

Predictive Validation

The process of using a test among job applicants and then correlating test scores to job performance scores obtained at a later time to determine the test's predictive accuracy.

Concurrent Validation

A method of validating a test by comparing its results with relevant criteria measured at the same time, used to assess the accuracy of a test or measurement tool.

Potential Advantages

Benefits or strengths that an organization or individual could exploit to achieve its objectives.

Nondirective Interviews

An interviewing technique where the interviewer asks open-ended questions, allowing the interviewee to guide the conversation.