Play-E-Ball, a Company That Creates Games for Gaming Consoles, Gathers

question 9

Multiple Choice

Play-e-ball, a company that creates games for gaming consoles, gathers data from the information systems of its partners, suppliers, and distributors. It uses this data along with internal data to develop different games for different consumer demographics, and it targets the most profitable segments. Which of the following is illustrated in this scenario?

• A)customer relationship management systems
• B)business intelligence
• C)inventory management
• D)virtual collaboration

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Definitions:

Physical Corporate Presence

Refers to a company's tangible location or office where it conducts business operations.

Augmented Reality

An interactive experience where the objects that reside in the real world are enhanced by computer-generated perceptual information across multiple sensory modalities.

Location-based Services

Services provided by mobile applications that use real-time geo-data from a mobile device to provide information, entertainment or security.

Mobile Blogging

The activity of writing, publishing, and maintaining a blog using mobile devices, allowing for updates from anywhere.