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Horizontal restraints are agreements between:
Profitable Customer Action
Profitable customer action is any desirable activity taken by a customer, such as purchasing, subscribing, or engaging with a brand, that contributes to a company's revenue or growth objectives.
Sponsored Conversation
Marketing practices involving the payment or incentivization of individuals or influencers to talk about or promote a brand or product on social media.
Untruths
Statements or claims that are not aligned with the truth; falsehoods.
Exaggerations
Statements that represent something as better or worse than it really is; often used in marketing or storytelling to grab attention.
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