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Investors holding debt instruments are primarily interested in a fixed rate of return on their investment regardless of the profitability of the company.
Diffusion of Innovation
Diffusion of innovation is the process by which a new idea, product, or behavior is accepted and adopted by the market or a community over time.
Diffusion of Innovation
A theory that describes how, why, and at what rate new ideas and technology spread through cultures and societies, from early adopters to more widespread acceptance.
Diffusion of Innovation
The process by which a new idea, product, or behavior spreads through a population, influencing the adoption rate and market saturation.
Early Adopters
A group within a consumer base that is among the first to acquire and use a new product or technology, often influencing others.
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