Radical Innovation Refers to a Product Modification That Allows Improved

question 21

True/False

Radical innovation refers to a product modification that allows improved performance and benefits without changing either consumption patterns or behavior.

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Definitions:

Devil's Advocate Procedure

A technique in which an individual intentionally takes a contrary position or argument to a prevailing idea or strategy, to stimulate critical thinking and test assumptions.

Counterargument Role

A role or approach in discussions or debates where an individual actively develops and presents arguments against a prevailing view or proposition, to test its validity.

Task-Oriented Conflicts

Conflicts arising from differences in opinions or approaches towards accomplishing a specific task or goal.

Escalation Of Commitment

A decision-making process where individuals or groups continue to invest in a decision despite new evidence suggesting it might be wrong.